JDMPR1872

PR & INFLUENCER MARKETING MANAGER

COMPANY : INTERVIEWING
  • Full Time
  • Remote | Ireland
  • 2-5 Years Experience
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Job Summary
Job Summary
Primary Responsibilities
Primary Responsibilities
Required Skills
Requirements
Work Model
Benefits
INTERVIEWING

PR & Influencer Marketing Manager

JDMPR1872
  • moris logo
    Moris Media Private Limited
  • Advertising & PR Industry
  • PR & Marketing Department
  • Job Type
    Full Time
  • Location Type
    Remote
  • Ireland
    Location
    Ireland
  • Experience
    2-5 Years Experience
  • Salary
    Negotiable Negotiable Salary
    Depend On Experience
  • Industry Category
    Advertising & PR Industry
  • Personality Type
    Extrovert Outspoken Sociable Action-oriented Enthusiastic Friendly Proactive Creative And outgoing.
  • Date Posted
    2 years ago
  • Deadline
    Thursday, 08 August 2024

Ready to Apply?

Take the next step in your professional journey by submitting your application through Moris Media’s official careers portal.

Moris Media Introduction

Moris Media is a professionally managed public relations, digital marketing and reputation-management organisation with 12+ years of industry experience. Recognised as the world’s 3rd-largest PR and digital marketing boutique agency, the company works across 40+ countries and supports 750+ departments, service functions and specialised operational areas.

Job Summary

Job Summary

Moris Media is currently seeking an Influencer Marketing Manager in {City Name} to spearhead influencer marketing initiatives for Moris Media and its clients. The position calls for a dynamic and strategic individual capable of crafting and implementing comprehensive influencer strategies that elevate brand visibility, reputation, and engagement.

The Influencer Marketing Manager plays a crucial role in facilitating partnerships between celebrities, influencers, and brands for promotional purposes. Responsibilities include identifying suitable celebrities for product endorsements, negotiating contracts, managing collaborations, and ensuring campaign alignment with the brand's marketing objectives. Moreover, the manager is tasked with overseeing communication between the brand and celebrities, evaluating campaign performance, and gauging the effectiveness of influencer marketing campaigns. This position involves frequent domestic and international travel.

Job Summary

Primary Responsibilities

Primary Roles and Responsibilities

  • 01

    Strategic Planning

    Develop and execute comprehensive influencer marketing strategies aligned with Moris Media's and clients' brand objectives and target audiences.

  • 02

    Influencer Identification and Outreach

    Research, identify, and build relationships with relevant influencers (celebrities and key opinion leaders) across various social media platforms.

  • 03

    Partnership Development

    Negotiate and secure mutually beneficial partnerships with influencers for product endorsements, brand collaborations, and promotional campaigns.

  • 04

    Campaign Management

    Oversee end-to-end campaign execution, from initial concept and content creation to campaign launch and ongoing optimization.

  • 05

    Contract Negotiation

    Draft, review, and negotiate contracts with influencers, ensuring clear expectations, deliverables, timelines, and compensation structures.

  • 06

    Content Collaboration

    Guide and collaborate with influencers on content creation, ensuring alignment with brand messaging and campaign goals.

  • 07

    Relationship Management

    Cultivate and maintain strong relationships with influencers, acting as the primary point of contact and fostering ongoing engagement.

  • 08

    Performance Tracking

    Monitor campaign performance, track key metrics (reach, engagement, conversions), and provide data-driven insights to optimize future campaigns.

  • 09

    Budget Management

    Develop and manage influencer marketing budgets, ensuring cost-effectiveness and maximizing return on investment (ROI).

  • 10

    Reporting and Analysis

    Prepare comprehensive reports detailing campaign performance, key findings, and actionable recommendations for future strategies.

  • 11

    Trend Analysis

    Stay abreast of the latest influencer marketing trends, platforms, and best practices to inform innovative campaign strategies.

  • 12

    Brand Advocacy

    Leverage influencer partnerships to build brand awareness, reputation, and positive sentiment among target audiences.

  • 13

    Crisis Management

    Address and mitigate potential challenges or issues arising from influencer collaborations, ensuring timely resolution and protecting brand image.

  • 14

    Travel Coordination

    Arrange and manage domestic and international travel for influencer meetings, events, and campaign shoots as needed.

  • 15

    Cross-Functional Collaboration

    Work closely with internal teams (marketing, PR, creative) to ensure seamless integration of influencer campaigns with broader marketing efforts.

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Job Summary

Required Skills

  • Strategic Thinking: Proven ability to develop and execute comprehensive influencer marketing strategies aligned with brand goals.
  • Influencer Relationship Management: Exceptional interpersonal and networking skills to build and maintain strong relationships with influencers and celebrities.
  • Communication & Negotiation: Excellent written and verbal communication skills, including experience in contract negotiation and deal-making.
  • Project Management: Ability to manage multiple campaigns simultaneously, from ideation to execution, ensuring timely delivery and results.
  • Data Analysis & Reporting: Proficiency in tracking campaign performance, analyzing data, and generating insights to optimize future campaigns.
  • Creativity & Adaptability: A creative mindset to develop innovative campaign concepts and adapt to the ever-changing influencer marketing landscape.
  • Trend Awareness: Up-to-date knowledge of the latest influencer marketing trends, platforms, and best practices.
  • Social Media Expertise: Deep understanding of various social media platforms, their algorithms, and content formats.
  • Brand Advocacy: Passion for building brand awareness and positive sentiment through influencer partnerships.
  • Problem-Solving: Ability to address and resolve challenges that may arise during influencer collaborations.

Experience

  • 2-5 years of relevant experience in influencer marketing or a related field (social media marketing, digital marketing, PR).
  • Proven track record of successful influencer marketing campaigns with measurable results (e.g., increased brand awareness, engagement, conversions).
  • Experience managing influencer relationships and partnerships, including contract negotiation and campaign execution.
  • Demonstrated ability to work independently and collaboratively within a team environment.
  • Proficiency in influencer marketing platforms or tools (if applicable).

Additional Requirements

  • Extroverted Personality: Outgoing, sociable, and enthusiastic with strong interpersonal skills.
  • Willingness to Travel: Open to domestic and international travel for influencer meetings, events, and campaign activities.
Job Summary

Required Qualifications

Qualifications Required

  • Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Experience: 2-5 years of relevant experience in influencer marketing, PR, or social media marketing.
  • Skills: Strong communication, negotiation, project management, data analysis, and interpersonal skills. Proven ability to develop and execute successful influencer marketing campaigns.
  • Personality: Outgoing, enthusiastic, creative, and adaptable. A team player with a passion for building brand awareness and engagement.
  • Technical Proficiency: Familiarity with social media platforms, influencer marketing tools, and analytics software.
  • Open to Travel: Willingness to travel domestically and internationally for influencer meetings, events, and campaign activities.

Technical Specifications

To ensure optimal performance in this role, the ideal candidate will have access to:

  • High-performance Laptop or Desktop: A powerful computer with sufficient processing power and memory to handle demanding tasks.
  • High-speed Broadband Internet Connection: A stable and reliable internet connection for online collaboration and file sharing.
  • Virtual Workstation: A dedicated workspace, either physical or virtual, conducive to focused and productive work.

Salary

Moris Media offers a competitive salary and benefits package. The specific salary range will be discussed during the interview process and will be commensurate with the candidate's experience, skills, and qualifications.

Job Summary

Apply Only Through the Official Job Page

Applications submitted through personal messages, direct emails, telephone calls, social media comments, physical documents, unofficial forms or third-party individuals will not be treated as completed applications unless specifically authorised by Moris Media.

Candidates must review the complete job description, eligibility requirements, work model, location, experience expectations and application instructions before submitting accurate and updated information through the official application form.

Submitting an application does not guarantee shortlisting, an interview or employment. Only candidates whose profiles meet the initial requirements may be contacted for the next stage. Moris Media does not request registration charges, security deposits, training fees or candidate payments through its official recruitment process.

Apply through the official job page:

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